When you have visitors coming to your site, those visitors are called “traffic” in Internet terms.
The cool thing about traffic is that the rich get richer! High traffic leads to even more higher traffic.
Once you get a decent amount of traffic, your traffic will grow each
day. It will grow and grow and grow. But when you are just starting a
site, getting high traffic is a difficult.
So, the question is:
You have to have great content on your site. You have to have great
content on your site. You have to have great content on your site! We
have repeated this 3 times because this is the key to success. This is
the key to traffic.
If you have good information on your site, the popularity of your
site will grow. It will grow slowly, but it will grow! As mentioned
earlier, if you just keep adding good content to your site
day-after-day for a year, you will have a very successful, very popular
Initially, forget about everything. Think only about making you site
popular. Concentrate on writing great content. Don’t even bother
putting up something if you feel it’s quality is not good. If you
are able to create good quality content, consistently, people will
start to recognize your site as the place to go when they want quality
information. Over time your traffic will gradually increase. You will
see your traffic increase every month.
Initially, you will have to try to get as many links as you can from
other sites. Links are the best way to get traffic when you are just
starting out a new site. You need to get other sites to link to your
site. This is the way in which you are going to get your first readers.
If a popular site or site with a large amount of traffic, links to
your site, then many people from that high-traffic site will click on
the link and come to your site. Generally speaking, you want to get
links from sites that get a large amount of traffic.
Basically, you want to advertise your site on other sites. This is how you will get your initial traffic.
If you have a site that is about real estate and how to buy land,
then a property site will probably be interested in linking to you
because the information on your site will be useful to the property
site’s readers. For this too, you need to make sure that you have
good content that is worth reading.
Getting other people to link to you is generally a pretty difficult. People will not just link to you for no reason. You will have to show people a good reason why they should link to you. You will have to be creative here. Also do not be disappointed, when people do not shown any interest in linking to your site.
You just have to keep trying. Two out of ten people might agree to link to you initially, but don’t be afraid of asking.
If you find a site on the Internet, whose users would be benefited
and interested in the information on your site, then that would be a
site that will probably be interested in linking to you. Obviously, if
you are in the exact same field as that site and both yours and the
other site are offering the users, the exact same information, you will
not get a link from that site because you will be that site’s
In any case, assuming you find a site you like and you want a link
from it, all you have to do is go to the “contact us” page
of the site, find the e-mail id of the owner or webmaster of the site
and send him an e-mail saying that you would like a link. Try to write
a good letter convincing him that he/she should link to you because it
will also benefit him. However, keep the letter short and sweet.
Most webmasters and site owners will only link to you if you give them a link back. If they are going to send you some of their traffic, then they want some traffic in return. If you don’t mind giving them a link, then they probably won’t mind giving you a link so long as your site is moderately decent.
This is called “reciprocal linking” or “link
exchange”. Generally, people have a “Favorite Links”
or “Useful Links” or just “Links” page on their
website. They use this page for reciprocal linking. They give other
people links in this page and in return they get links in other
website’s “Links” page.
Unfortunately, links from the “Links” page will get you
very little traffic. If you want to get decent traffic from a link, you
need to get a link from a page that gets a lot of traffic.
Find forums, message boards, chat room’s etc. where people
would be interested in reading what you have to say. For example if
your site is about your experiences in the stock market, find a forum
about the stock markets. When you find someone looking for information
or asking questions whose answers are available on your site, send them
a link telling them this is a good place to find the answer they are
Check out Yahoo Answers!
If you are not familiar with the concept, on Yahoo Answers, there a
thousands of people asking questions each day and thousands of people
giving them answers. If you find a few people asking questions whose
answers you know and are on your site, give them an answer and a link
to your site.
Search engines, decide the worth of a site by looking at the number and quality of the pages that link to it. From the point of view of the search engines, if you have more links pointing to your site, you must be a good site because no one will link to a stupid site.
They use this basic thinking to run their search engines. So if you
have a number of links pointing to your site, you will be
considered as a good site by the search engines. You will show up in
their search results. However, don’t get links for search
engines, get links for getting traffic.
Maybe all these concepts are new to you now, but you will start to
understand them better once you get into the game. An excellent
resource to really get into the game of website design is WebmasterWorld.
Webmasters, and site owners from all over the world meet at this forum
and discuss various topics. You must definitely join this forum. I am
there too, my nic. On WebmasterWorld is “must_learn_more”
(Once you set up a site, write a small article about indiahowto.com on your site and send this site some of your traffic as “Guru Dakshina” – Thanks ;-)
So now you know all the basics of web development. Congrats, if you
read this huge article. It covers all the basic skills that are
required. I hope you have benefited from it.
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